Antipodes

Cartier spent four million euros on a short film, which took two years to make, to celebrate the 165th anniversary of the prestigious Frenc...

Readers have often heard me evoking the fascinating concept of an upside-down world [ display ] in which people, animals and other things d...

This outstanding video is being shown regularly on French TV: What's more, Perrier is an outstanding drink.

Back in Paris, I used to collect all kinds of documents in which arrows were used—in one way or another—as metaphorical symbols. At a comica...

The time-honored French TV show called Culture Pub appears to have huge archives of all the publicity-oriented video stuff produced through...

This delightful Fedex publicity video paints a deplorable picture of the intellect and imagination of their employees, even though they come...

Ancient ads such as this one show just how much progress has been made since those carefree days when people believed naively in publicity m...

I found these reproductions of old-fashioned French-language publicity cards on the web. These charming images were designed to sell Liebig ...

A long time ago, a TV ad for a detergent for washers demonstrated how you could squirt tomato ketchup onto a dish towel, then tie it in knot...

Evian mineral water from a locality of that name in the Haute-Savoie department, marketed by the Danone corporation, is a huge commercial s...

This publicity photo for the Citroën model DS was taken in Italy in 1961. What a nice clean image! It's hard to believe that we're l...

The ad says: A frank discussion at last on a subject that has long been taboo. The elegant fellow is asking his sophisticated but timid lad...

I've played the following video several times, in an attempt to grasp its profound meaning: It certainly doesn't make me want to thr...

Before this sexy ad was aired, few people were aware that all kinds of exotic creatures have a craving for orange-flavored soda water: It ma...

From time to time, we hear of publicity campaigns that get totally screwed up by current events even before they're launched... as disti...

I've always imagined that a lot of publicity is deliberately subliminal, in the sense that the reactions of viewers depend upon percepti...

Ever since first arriving in France, 45 years ago, I've appreciated the overall excellence of French publicity. A highly visible symbol ...

Most news websites are now polluted with ads. I'm often annoyed, when concentrating upon an interesting article, to find a totally irrel...

I like this French Canon publicity featuring a multicolored dog. [Click on the banner to display it.] It's crazy but lovely, like a mul...