The Italian truck manufacturer Iveco (which also happens to be the world's leading manufacturer of diesel motors of all kinds) has scored a hit with a brilliant TV commercial exploiting the powerful image of the All Blacks. [Click here or on the image to see this commercial. To make it play, you have to choose a language.] There's no doubt that the visual image of the All Blacks and their famous haka has always been a striking symbol. [Click here to see the official website of the All Blacks, which explains the origins of their war dance.] And there's also no doubt that Iveco must have paid a huge amount of money to create this exceptional advertising.
Tuesday, May 29, 2007
Powerful TV commercial
The Italian truck manufacturer Iveco (which also happens to be the world's leading manufacturer of diesel motors of all kinds) has scored a hit with a brilliant TV commercial exploiting the powerful image of the All Blacks. [Click here or on the image to see this commercial. To make it play, you have to choose a language.] There's no doubt that the visual image of the All Blacks and their famous haka has always been a striking symbol. [Click here to see the official website of the All Blacks, which explains the origins of their war dance.] And there's also no doubt that Iveco must have paid a huge amount of money to create this exceptional advertising.
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