

The gist of the Peale book might be summed up tersely as follows: Ideally, Christian believers should be happy individuals, with an optimistic outlook on their personal existence. [Recall that, timewise, we were just a decade after Auschwitz and Hiroshima.] Now, the best way to become a contented and optimistic individual is to force yourself, through personal discipline, into "thinking positively" about every aspect of your life and your expectations. To put it bluntly, you should delude yourself by deliberately avoiding to recollect or cogitate upon anything of a harsh (negative) nature.
You don't have to be a profound thinker to realize that advice of that kind does not really belong to the traditional domains of science, philosophy or religion. It's what you might categorize as popular psychology, on a par with self-hypnosis. These days, many young people might even interpret this advice as a justification for the consumption of various kinds of "instant happiness drugs", from music, alcohol and hedonistic sex through to hard chemicals. Others, of a more introspective nature, might see it as an incitation to adopt Buddhism. Peale himself probably intended his "theology" as a good reason for dropping in on, and maybe donating cash to, the Marble Collegiate Church in Manhattan.

Must we therefore imagine that a worldly and cultivated American named Norman Vincent Peale, in the course of his peregrinations in the Old World, would have met up with the ideas of Coué, in French, and set about translating and expounding them into English? Don't be silly. A Yankee bumpkin like Peale wouldn't have known enough about Europe to protect his ass. It was Coué who got invited to the USA, where he was received personally by the president Calvin Coolidge. He presented his theories to enthusiastic crowds in New York and elsewhere… and it's quite possible that Peale heard summarily about his future spiritual guide, not in a lecture theater, but on radio or through newspaper cuttings.
In any case, today, I've lost interest (if ever I had any) in mesmerizing myself into believing in the remedies of the original inventor Coué, and certainly not in the Christian snake-oil variations of his Yankee imitator Peale. As for the clergyman Warr of my youth: Dear Dean, you might have been a little bit more inspired, as a spiritual mentor, back in Grafton in the '50s.
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