Fit to be worn by an Aussie PM

This morning, I was browsing around on the Internet, looking for stores that sell long winter underwear... which is the ideal solution for keeping warm whenever I'm wandering around outside in the snow. I took a look at the website of the French textile company named 3 Suisses.

Now I can already hear some of my readers complaining: "William is such a staunch Francophile that he's trying to pull the wool (or synthetic textile) over our eyes by suggesting that the 3 Suisses company is French. But we know enough French to realize that this company, in view of its name, is obviously Swiss." I'm sorry to disappoint such bright readers, but the explanations I'm about to reveal might enable them to succeed in a future French trivia quiz. In 1932, Monsieur Toulemonde set up the offices of his company in Roubaix, in the north of France. Opposite his office building, there was a bistrot run by a Monsieur Suis, who had 3 daughters. Customers got around to referring to the bistrot as chez les 3 Suisses. And that name rubbed off onto the textile company on the other side of the road.

After World War II, the annual 3 Suisses catalogue became required reading for families throughout France. And, as early as 1998, the 3 Suisses company glided effortlessly into the Internet era... almost as if they had been waiting for it to happen.

These days, when Internet users are reading the French news, they often find images of scantily-clad females, wearing 3 Suisses garments, floating across the top of the screen. And I know from experience that, whenever I've been tempted to take a closer glimpse at such a creature, I've been bombarded constantly, for days afterwards, by all kinds of 3 Suisses ads for female clothes... which are generally of a quite pleasant nature.

This morning, though, I was hit in the eye by the following 3 Suisses publicity:

I peered at the name beneath the photo on the left, and said to myself that this was no doubt a joke. Somebody had surely created this hoax name and image on the 3 Suisses website. No genuine manufacturer would dare to call his company "Aussie Bum". Maybe the site had been hacked by a gay guy from Down Under who was still under the spell of Mr Rabbit's budgie smuggling.

Well, it seems I was wrong. The company in question really exists, and you can click here to view their range of big-bulge products.