Say cheese... with an echo

For several years, my favorite cheese has been Ossau-Iraty, produced from unpasteurized ewe’s milk in the Béarn and Pays basque region of south-west France. In 2011, at an international cheese fair in England, a cheese of this variety was awarded the prize of the World’s Best Unpasteurized Cheese.

Even in France, this product is not nearly as well-known as celebrated cheeses such as Roquefort, Brie, Cantal, St-Marcellin, Comté, Gruyère, etc. Maybe the double-barrelled name is a minor stumbling-block, in that it’s slightly complicated, and many French people wouldn’t feel comfortable trying to pronounce it. At the supermarket, I’ve got into the habit of simply asking for Ossau… and the cheese lady knows immediately what I mean.

Well, that’s going to have to change, because the producers of this cheese have launched a TV campaign designed to demonstrate how the name of their product should be pronounced. And the least that can be said is that this is likely to give rise to a lot of decibels in French supermarkets. In fact, the next time I intend to request a slice of Ossau-Iraty, I should probably think about taking along a megaphone, combined with an electronic echo box.

I’ve noticed, too, that the various demonstrations of cries of “Ossau-Iraty” in the valleys are all performed by young women. I believe that this reflects the fact that barefoot nymphs used to work as shepherdesses in the valleys where this cheese is produced.

Meanwhile, the males of the villages were busy making cheese… and playing Basque pelota.