Tuesday, May 29, 2007

Powerful TV commercial

The Italian truck manufacturer Iveco (which also happens to be the world's leading manufacturer of diesel motors of all kinds) has scored a hit with a brilliant TV commercial exploiting the powerful image of the All Blacks. [Click here or on the image to see this commercial. To make it play, you have to choose a language.] There's no doubt that the visual image of the All Blacks and their famous haka has always been a striking symbol. [Click here to see the official website of the All Blacks, which explains the origins of their war dance.] And there's also no doubt that Iveco must have paid a huge amount of money to create this exceptional advertising.

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