I ignore the circumstances in which the Australian cyclist Robbie McEwan might or might not have said to football folk: "You chase a ball around for 80 minutes. We chase the yellow jersey for 3 weeks." In any case, I think it's a pity that these facetious words are used to promote TV viewing of the Tour de France in Australia.
There's no need to attack great sports such as rugby and soccer in order to boost cycling. It's idiotic to ignite religious wars in the sporting domain. Besides, the silly expression "proper tough guys" evokes the ancient epoch when soccer players were thought of, in Australia, as poofters. The worst idea of all would consist of encouraging soccer fans, if not players, to behave as "tough guys".
Talking about soccer, it's time to take action—maybe through some serious firing and hiring—if the Socceroos team is to survive. The 3-1 defeat by Iraq was truly ignominious. After the Tour de France, in cycling's off season, maybe they might be able to employ Robbie McEwan as a coach.