Apple's latest publicity in the personal computing domain, directed aggressively against Microsoft's Vista system, is a little like firing upon an ambulance... but few of us Mac enthusiasts feel sorry for Bill Gates and his failing universe.
In the iPhone domain, Apple's ads have been delightfully naive, invoking nice reassuring individuals such as an airline pilot equipped with his ever-present friendly iPhone.
This kind of publicity can be easily spoofed. I love this specimen about a friendly guy whose favorite pastime is punching cops and then running like hell. In a memorable line that deserves to go down in cellphone ad history, he explains: "Finding an escape route after a random act of violence can be tricky." Thankfully, he owns an iPhone!
In a neighboring domain, Google has just announced its much-awaited Android system, with $10 million of prize money offered to ingenious software developers. I'm going to try to jump onto this bandwagon, in ways that I'm already indicating to interested friends.