Insofar as the following impressive video presentation of the fascinating transmedia concept is in French, you might be tempted to imagine that you would understand it better if you happened to understand French. In fact, that's an illusion. The ideal way of appreciating this tiny didactic and artistic masterpiece is to open wide your mind and let the messages flow in, in their primeval impactive globality (if you see what I mean), as a pure transmedia phenomenon.
Clearer now? Did you like the fleeting image of a tweet in the sky?
PS Seriously, this is the work of a talented French media production company called Les Raconteurs (storytellers).