Friday, July 30, 2010

Fast food fibs

There are so many things to worry about in the modern world that I don't know whether there are folk who still wonder why the burgers in ads look so much better than those you actually buy and eat. In any case, the present post is dedicated to such seekers after MacTruth.

In certain exceptional circumstances, I've been coaxed into feeding myself momentarily in fast-food outlets. See, for example, my article of August 2009 entitled Good timing for bad communications [display]. So, I've had rare opportunities of discovering that the relationship between hamburger images in ads and the real stuff is akin, say, to the differences between Julia Gillard on the cover of Australia's time-honored Women's Weekly and less extraordinary photos of the Aussie leader.

I have no information concerning the technical tricks that enabled photographer Grant Matthews to create the above pinup (I'm talking of the portrait on the left), but here's a video showing how they operate with hamburgers:

Don't get me wrong. I'm not likening Julia Gillard to fast food. Besides, you only have to listen to her drawn-out Aussie drawl to realize that she's too slow for that…

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