Thursday, March 8, 2012
Cartier panther roams the globe
Cartier spent four million euros on a short film, which took two years to make, to celebrate the 165th anniversary of the prestigious French jewelry firm. During the night, a panther, Cartier's emblem, breaks loose from the jewelry object in which it was enclosed, in the Grand Palais in Paris.
The animal travels through fabulous landscapes in exotic faraway lands. We see the panther skimming across the snow in the company of a horse-drawn sleigh. Then it wanders along the Great Wall of China. On the way home, it visits the Hermitage Museum in St Petersburg, and hops aboard an archaic aircraft headed for Paris. Finally, the panther finds its way to the Place Vendôme, where the headquarters of Cartier are located. And a glamorous Carole Bouquet leads the animal back into its home.
You can also visit the Cartier website [access] to see a full-screen display of the movie.