After World War II, the annual 3 Suisses catalogue became required reading for families throughout France. And, as early as 1998, the 3 Suisses company glided effortlessly into the Internet era... almost as if they had been waiting for it to happen.
These days, when Internet users are reading the French news, they often find images of scantily-clad females, wearing 3 Suisses garments, floating across the top of the screen. And I know from experience that, whenever I've been tempted to take a closer glimpse at such a creature, I've been bombarded constantly, for days afterwards, by all kinds of 3 Suisses ads for female clothes... which are generally of a quite pleasant nature.
This morning, though, I was hit in the eye by the following 3 Suisses publicity: