Wednesday, September 19, 2007

Awards

In an otherwise banal and factual news dispatch taken up by the UK Telegraph, the verb "award" is somewhat surprising:

Apple is expected to award a German iPhone distribution deal to Deutsche Telekom's T-Mobile and a French deal to France Telecom's Orange later this week.

It's a little like Apple is henceforth giving out prizes to the best students in the class, where the "class" is neither more nor less than the global European telecom infrastructure.

Asked to respond to allegations that he might have disturbed European mobile networks by playing them off against each other before choosing partners, Steve Jobs said: "It's kind of like getting married. We dated a few people but didn't get married to them. I guess there are a few upset girlfriends out there." Funnily, that's the same metaphor I used in my previous article.

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