Wednesday, October 8, 2008

New approach to Australian tourism

Everybody remembers fondly the video commercial promoting Australian tourism that ended with a question that shocked the British: "So where the bloody hell are you? "

Today, a new approach is about to be adopted, created by the filmmaker Baz Luhrmann. Here's the curious video message designed to coax hordes of fatigued US tourists to sunny Down Under:

Will it work? Like bloody hell, it will. As they say in the classics: "Sometimes we have to get lost to find ourselves. Sometimes we gotta go walkabout." Me, gotta go walkabout...

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