Monday, December 8, 2008

Trashy recruiting video

In my October article entitled New approach to Australian tourism [display], I expressed doubts about the effectiveness of the "gotta go walkabout" theme for enticing overseas visitors to lose themselves Down Under. Today, we find far worse, for another national cause: recruiting future champions for the Olympic Games.

[Click the image to see the video.]

I have the impression that the local communication specialists who make such promotional videos (including, above all, the notorious "what the bloody hell" tourism thing) don't have the necessary creative talents to produce the right messages in the right style. The presentation of the fellow with the big mouth is vulgar and offensive to the British. Besides, the violent message at the end—"Let's rip the Brits to bits"—conveys a particularly nasty impression of the alleged Aussie Olympic spirit. Incredibly and embarrassingly trashy.

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