These days, if leaders of political movements want to influence people, their Internet presence must be impeccable. Here's the web page of Ségolène Royal, which hit the world yesterday:
The thick black frame around the video is not particularly aesthetic, and the presentation of a dozen buttons is boring. Furthermore, this allegedly professional website is based visually upon a free Microsoft background image:
It's the sort of basic website that could have been assembled by an average schoolkid. A single adjective springs into the minds of connoisseurs: cheap. Is Ségolène Royal no longer in contact with talented photographers, web designers and media experts? Today, would-be leaders can no longer get away with cheap stuff like this. There are simply too many brights kids around. And they're going to vote for tomorrow's leaders.
BREAKING NEWS: The website's getting worse. Yesterday, we saw a typical specimen of amateur web creativity at a junior college level. Today, we're informed by a big banner that the creation of Ségolène's website will be a "participative" affair, with various Socialist Party committees throughout France taking turns in contributing various backgrounds. This morning, to start the ball rolling, they've moved down to an infants' school level.
If this process continues, Ségolène will soon be demonstrating that even a year-old baby can participate in the creation of a website. Maybe, for background: a dirty diaper.