Monday, October 5, 2009

Apple influence

Recently, I suggested that I had been hit on the head by an apple, which was my way of introducing a possible link, in my personal genealogy, to Isaac Newton [display].

My compatriots appear to have been hit on the head by this fruit for different reasons. First, a fellow came up recently with a new name for a variety of Vegemite, the yeast-based edible mud that has always been consumed ritually, spread on bread, by generations of Australians. This new logo didn't last for long. After a few days, it was howled down violently by Vegemite aficionados all over the planet. This is understandable. It would be unwise to eat this stuff while using a high-tech iDevice. If ever a drop of muck reached the inner electronics, the gadget would surely be corroded irreparably. (That danger reminds me of the Comic Book Guy in the Simpsons who complains regularly to the after-sales people because his DVD reader is full of mayonnaise droppings... or something like that.)

The Aussie branch of Woolworths has just invented a new stylized W image, which reminds us of a familiar logo that usually appears these days with a silvery hue. Now, if ever Woolworths started to use this new logo in their marketing of consumer-electronics products such as PCs and portable media players, it doesn't take much visual thinking to imagine that certain customers might suppose they were purchasing stuff that had something to do with my favorite computing company.

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