Monday, August 8, 2011

Jingle cash bells

Regular readers of my Antipodes blog will have noticed that I often go out of my way to give a friendly helping hand to needy causes that appear to be worthy of my patronage.

So, that's why I've decided to throw in this small plug for a time-honored department store in London. In using the adjective "needy", I must admit that I'm merely judging the present state of this prestigious shop on the basis of a somewhat disturbing news item… although I must add that I haven't had time to drop across to the other side of the English Channel to verify personally this news. Apparently they've decided to install, at the height of summer, their Christmas 2011 displays. My only guess is that they're desperate for cash, and that their dire straits force them to adopt this incongruous marketing solution.

I'm particularly enticed by a delightful article that is indeed presented on their Christmas 2011 web pages [display]. I'm talking of a deluxe version (a little less than 80 quid sterling) of Freddie, the Harrods 2011 Christmas Bear. I'm thinking of ordering a specimen in the next few days—before the store runs out of bears—so that I'll be able to send it out to my Australian family in December. I reckon that a Christmas bear that can be acquired in the Old World at the start of a sultry month of August will be just right for transportation to Australia during the sweltering Antipodean celebrations of the birth of Jesus.

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