Website names don't attract visitors

People imagine that it's a good idea to give a new website a name that's likely to attract visitors. In fact, search engines don't gravitate towards such-and-such a website because of its name. They do so because of complex algorithms that remain trade secrets.

In the old world, before the Internet,  the founders of a new company usually adopted a name for subtle reasons. That's to say, they didn't simply choose a name at random. Let's look at a few examples.

• A celebrated case of a name with no obvious meaning whatsoever is Kodak. It came to be associated onomatopoeically with the sound "click clack" made by the shutter of an old camera. But that wasn't the reason for choosing that name.

• In France, the communications agency named Australia has never had anything whatsoever to do with my land of birth. That kind of situation is quite rare.

• Talking about Australia, a celebrated hat-manufacturer chose a delightful name for his product: Akubra. As far as I know, this name has no known meaning whatsoever.

• In the Internet world, the name Facebook was chosen because the founder was thinking of yearly school albums. But the company's present preoccupations extend well beyond that small world.

• The celebrated IBM name was chosen back in the old days when it designated "International Business Machines".

• The well-known IKEA name has its origins in the Nazi era. The store was created in 1943 by a Swedish Nazi sympathizer, Ingvar Kamprad. The last two letters stand for the farm where he grew up, Elmtaryd, and the town where the farm was located, Agunnaryd.

• What about Google? I was persuaded that it was a pure nonsense word. Not at all. It's a mathematical term that designates a very big number : 1 followed by a hundred zeros.

• And Amazon? Founder Jeff Bezos wanted a word that started with an "a", so that it would appear at the top.  Besides, since the river of that name was the longest in the world, he hoped that his new company would also become one of the biggest.

• The term Skype was surely nonsensical. Not at all. It once meant "Sky-peer-to-peer".

In other words, it's quite difficult to find a successful name that means strictly nothing at all.

Well, here's an item of personal news. I intend to keep Antipodes for what it is: an essentially English-language blog of my personal jottings. On the other hand, I'm thinking of starting a new blog for French-language jottings of a similar kind. You'll see it shortly. I promise you that its crazy name has absolutely no meaning whatsoever!