Soon, in France, our automobiles will have to carry, in the trunk, a red plastic triangle and a fluorescent vest.
This promotional photo featuring the fashion designer Karl Lagerfeld is very French. The text says: "It's yellow. It's ugly. It doesn't go with anything. But it can save your life." I approve of this mild kind of second-degree humor. I believe that most French viewers will get the message, and retain it... which is all that matters.