Microsoft has just announced plans to set up a chain of stores to sell their products directly to consumers, in the same way as their competitors Apple and Sony. It goes without saying that Microsoft will strive to imagine a unique style for its future stores, reflecting the specific character of the company and its products. It would be, not only a pity, but a marketing error, if a Microsoft store were to resemble any old Apple boutique or Sony shop.
So, the guessing game is now on, to imagine what a future Microsoft store will look like...
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